GEL Studios has named Swindon Carers Centre as its charity partner for 2025.
It will help the charity, which supports 5,700 unpaid carers in Swindon, to raise awareness of its situation, increase donations and launch a new website.
The partnership comes after the charity, which supports unpaid carers in the town, avoided closure earlier this year.
Swindon Carers Centre withdrew from the tendering process that provided 80 per cent of its income after deeming funds insufficient to maintain their services.
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The charity now has 12 months to secure its future.
In January, GEL Studios will start a year-long marketing campaign to raise awareness of Swindon Carers Centre and its need for vital donations.
Graeme Leighfield, managing director at GEL Studios, said: “Businesses have a responsibility to give back and as we grow, so does our commitment to making an impact within our local community.
“In 2024, GEL Studios supported 17 local good causes and contributed over 1,000 hours of resources to short-term projects, which served as a lifeline for those organisations in their time of need.
“Next year, we will be focusing on making a year-long impact on one single organisation that needs it most.
“We’ve already completed our brand messaging workshop with the Swindon Carers Centre team and I can’t wait to see the impact we’ll make throughout 2025.”
Since 1997, Swindon Carers Centre has supported unpaid carers, championing their rights, enhancing their wellbeing, and providing services to meet their needs.
Registrations for support from the charity increased by 12 per cent in 2023-2024, but funding has struggled to keep up with demand.
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Statistics show that one in eight people are, or will become, a carer in their lifetime.
Bronte Hague, head of finance and resources at Swindon Carers Centre, said: “It has been an absolute privilege to work with GEL Studios so far.
“Their skilled and welcoming team has led us through a messaging workshop and a website scoping meeting, both of which provided us with dedicated time to reflect on the impact Swindon Carers Centre makes and our direction for 2025.
“We are thrilled to be named their charity partner of the year for 2025 and cannot thank them enough for this incredible offer.
“This partnership comes at a crucial time for Swindon Carers Centre, and we can’t wait to work with and learn from the amazing team at GEL Studios throughout 2025.”
The new website is set to launch in January, alongside the year-long campaign.
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